Clear product direction so you don’t waste money building the wrong thing
User research & product discovery
At the beginning of a project, you might have an idea of what you want to achieve but need help figuring out how get there. Research and analysis help you get straight to the heart of your user and stakeholder needs, providing the fundamental principles for better products and services.
Great service design rests on an in-depth understanding of what people using a service need through research and analysis. Suru partners can help you banish assumptions and start asking the right questions to get the right answers through our roadmapping process.
What do you get from this?
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Effective criteria to understand what success looks like
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Consensus amongst your key stakeholders
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A product that will work for your desired user
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Clear roadmap and next steps
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Increase in user satisfaction
Suru is a reliable partner leading us through digital transformation. This process has been well thought out, sensitive to budgetary constraints, well communicated, inclusive and — importantly — has included all key internal stakeholders.
Fast-track your requirements gathering
Our roadmapping process is an efficient way of engaging stakeholders and defining the scope of a project without months of research and design.
Learn & understand
During this step, we gather direct insights from stakeholders and understand the shortcomings of existing systems and technology. This leads to the analysis of gaps in process and user experience which we combine to bring a clear understanding of the current landscape and desired future.
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Learn & understand
During this step, we gather direct insights from stakeholders and understand the shortcomings of existing systems and technology. This leads to the analysis of gaps in process and user experience which we combine to bring a clear understanding of the current landscape and desired future.
Prioritise & define
We prioritise the most important problems the organisation or users face based on the outcomes of the stakeholder engagement. This step is where we consider other commercial aspects such as return on investment and charitable objectives, resulting in a clear understanding of the outcomes of the project.
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Step
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Prioritise & define
We prioritise the most important problems the organisation or users face based on the outcomes of the stakeholder engagement. This step is where we consider other commercial aspects such as return on investment and charitable objectives, resulting in a clear understanding of the outcomes of the project.
Ideate & design
This step engages our creative and engineering disciplines to problem solve, design and architect alongside our clients, whilst keeping the outcomes of the project in sharp relief.
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Step
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Ideate & design
This step engages our creative and engineering disciplines to problem solve, design and architect alongside our clients, whilst keeping the outcomes of the project in sharp relief.
Prototype & test
During this phase we take the output of the design phase and test the creative decisions with the purpose of ensuring the new systems and processes are fit for purpose, robust and meet the desired outcomes of the project.
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Prototype & test
During this phase we take the output of the design phase and test the creative decisions with the purpose of ensuring the new systems and processes are fit for purpose, robust and meet the desired outcomes of the project.
What next?
Our roadmapping will define which service offerings will be required to meet the outcomes of the project.
App & digital service development
Undertaking user research and prototyping may inform and inspire the creation of new user journeys, digital products and bespoke systems.
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Charity CRM
CRMs are often the powerhouse behind your digital architecture. They hold critical data and insights to your donors and beneficiaries.
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Digital experience design & web development
For many organisations digital experience and websites are a significant interaction space with your donors and beneficiaries. We curate high quality interfaces, user journeys and other aspects of digital communication to ensure that these experiences are as effective and reassuring as possible.
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System Integration & cloud solutions
Modern technology platforms incorporate a range of digital platforms which require integration and design to ensure they bring the best possible value to your organisation. We evaluate design and configure these integrations to best meet you and your beneficiaries' needs.
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What you risk when neglecting user research
Wasted money and development time
Skipping user research can lead to wasted time and money on development. By assuming without validation, you risk encountering problems during user testing or after launch. These issues may arise from incorrect assumptions, confusing features, or unnecessary rework.
Poor User Experience
User research helps uncover insights about user behaviours, pain points, and expectations. Without this understanding, there is a higher chance of delivering a subpar user experience. This can lead to frustrated users, increased customer churn, and negative word-of-mouth, damaging your reputation.
Increased Risk of Failure
Lack of user validation and feedback during the development process can result in products that are misaligned with user expectations, have usability issues, or lack necessary features. This increases the likelihood of product rejection by your staff or volunteers and can lead to financial losses for the organisation.
Tools we use
Our team employs a range of methodologies and tools to gather valuable data and insights, ensuring that your product meets the expectations of your users.
A collaborative workshop technique that enables cross-functional teams to visualise and understand complex business processes by focusing on domain events and their interactions.
Research methods used to gather valuable insights and feedback directly from individuals to inform product development and improve user experiences.
A visual representation of a user's end-to-end experience, illustrating their interactions and pain points, to identify opportunities for improvement and enhance overall customer satisfaction.
A method of evaluating a product or system by observing real users performing tasks to identify usability issues and improve the overall user experience.
A process of examining and evaluating competitors' strengths, weaknesses, strategies, and offerings to gain insights and enhance a company's own competitive advantage.
Concise, user-centered descriptions that capture the needs, goals, and desired outcomes of users, serving as a foundation for agile development and effective communication within cross-functional teams.
A process of assessing an individual's or organisation's risk tolerance, preferences, and financial circumstances to determine suitable investment strategies and manage potential risks.
A strategic planning tool that assesses the strengths, weaknesses, opportunities, and threats of a business or project to identify key areas for improvement and capitalise on advantages in the competitive landscape.
A systematic examination and evaluation of potential hazards, uncertainties, and their potential impact on a project, business, or decision-making process to make informed choices and mitigate adverse outcomes.
Contact Us
Get your project started
Contact us today to learn more about how our user research and product discovery services can transform your business.
Together, we'll bring your product vision to life, ensuring it exceeds the expectations of your users and drives meaningful results.
024 7531 5926
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Our Work
Client case studies
We take pride in the impact we’ve enabled our clients to deliver through our innovative solutions and collaborative efforts, many of which have blossomed into long-term partnerships.
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Case Study • AIMTransforming the digital fabric of a federated nonprofit with a new global collaboration platform
AIM came to Suru having struggled with their technology for many years. We helped AIM by researching, designing and building a suite of tools that supported a complex and unique relationship between a group of globally federated charities.
Read the full case study
Every problem we've had has come from poor communications so I really value and appreciate what you guys are putting together.
— Karen, International Personnel Director -
Case Study • United Bible SocietyGlobal grant management, project design & monitoring platform
We helped United Bible Societies to develop a unique platform to solve their complex operational needs by delivering a powerful yet easy to use system for their broad user base spread across the globe.
Read the full case study
The new system is so helpful. You would not believe how much time and money is being saved by our offices with this technology.
— Maxime Bakiono, Team Leader
