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Charity CRM Software

At Suru we champion the importance of good systems and processes. We know that CRM software is one of the most important aspects of any organisation’s technology.
As a charity you manage lots of relationships, whether that be directly with your beneficiaries or with your donors, supporters, volunteers, trustees and beyond. Our dedicated CRM team offer comprehensive solutions tailored to meet the unique needs of your nonprofit.

We research, design, select, implement and integrate CRM software that truly works for your organisation.

Is it time for a new CRM?

If you're in the market for a new CRM system, we understand the importance of finding the right fit. 

We always start by discovering what your organisation needs from your CRM and then select the right system, working with your people to configure and migrate your data.

We build partnerships for the long-term to ensure that your CRM continues to work for you rather than against you.

Already have a CRM and want to make better use of it?

If you already have a CRM system in place but feel that it's not meeting your specific needs or maximising its potential, we can help. Our CRM experts are able to help analyse and adjust your CRM to better support your charity.

We'll conduct a thorough assessment of your current CRM, identify areas for improvement, and provide recommendations on customisation, integration, and process enhancement.

We were impressed by Suru's consultative approach and expertise. The project was a great success, completed on time and on budget. Six months later we’ve already seen many benefits with great insights from centralised data and improved supporter experience.

Olly Du Croz, Marketing and Communications Manager - International Nepal Fellowship

How can a CRM help?

Modern CRM software can support a huge range of your charity's work.

Talk to us today about how your CRM should be supporting you.

Fundraising & Giving
Fundraising & Giving

Exceed the expectations of your donors by taking them on a personalised journey, and providing them with the information they need (like giving history and communication preferences) and want (like impact reports and project updates) at the right time — without them having to pick up the phone!

Volunteer management
Volunteer management

Increase your volunteer recruitment and retention through streamlined application processes, targeted operational communication and personalised acknowledgements. Cross-pollinate with your Giving teams to maximise engagement and provide a unified experience with your organisation.

Grant management
Grant management

Build close relationships with Trusts and Foundations by planning and tracking your grant applications and reports. Efficiently select projects that meet their requirements, and reliably apply and submit reports on time, every time.

Our CRM Process

Our process cuts through the demo dazzle and selects, configures and integrates the right CRM tool for your charity.


Project Discovery and Planning

During this initial phase, the focus is on understanding your organisation’s vision and goals. This involves detailed discussions with you and your stakeholders to identify specific requirements and areas of focus. Based on this information, we’ll develop a clear project scope, outlining the objectives and deliverables. A timeline is established, allocating resources effectively to ensure a smooth development process.



Understanding how your organisation works and what a CRM needs to support is vital. Without this most organisations choose the CRM with the best sales people rather than the right product. We expand on the work from the discovery phase through stakeholder interviews, process mapping and analysis to establish a complete picture of how a CRM needs to support your nonprofit and to provide a clear set of scenarios and use cases to be used in a technology selection.


Technology selection

Checklists are banned. We choose technology based on real-world scenarios and use cases. We test out the solutions with vendors and ensure that the product we choose in this step is the right one for your organisation both now and into the future.


Implementation & Migration

Our expert team will do the hard work for you of configuring the chosen CRM software for your needs against the areas of focus, scenarios and use cases based on our in-depth understanding of your charity. 

We will manage the migration of your data ensuring everything is brought through from any existing systems so that you aren’t starting from scratch.



CRMs are often the beating heart of your organisation, holding the centralised data and being a source of truth. Integrating with other areas of your organisation is important whether that's simply through producing good reports for your trustees or deep technical integration with other digital systems such as your website, finance systems or marketing tools. 

Suru have digital experience and development teams that can be called on for these further integrations.


Training and Ongoing Support

As with all new software, training is vital. However because we work hard to ensure your CRM reflects your organisation, training becomes much more straightforward, meaning your staff and volunteers will recognise their work in the software, and in turn this makes their adoption of the new CRM easier.

We believe the key to the successful use of technology in nonprofits is partnerships not projects. Therefore we offer ongoing support to ensure your investment works for you into the future rather than quickly becoming a diminishing return.

Contact Us
Whether you've got a particular project you want to discuss or simply want to learn more about our approach and how to get started, we're here to help. Get in touch with us today to discuss your goals, explore solutions together, and determine whether we're the right fit for you. 024 7531 5926
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Our Work
Client case studies

We take pride in the impact we’ve enabled our clients to deliver through our innovative solutions and collaborative efforts, many of which have blossomed into long-term partnerships.

Suru Partners
Contact us
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  • 024 7531 5926
  • Unit 19, Ensign Business Centre,
    Westwood Business Park,
    Coventry, CV4 8JA

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