Every part of work is becoming digital, from marketing and communications to service delivery and HR, but organisations don’t always choose the right technology the first time round. Learn the human-centred process to guide your technology selection process and deliver a successful project.

All-in-one technology platforms sound appealing but can seriously harm your customer experience and stifle innovation. Instead, develop your technology stack around the customer for a more responsive digital organisation and a superior, differentiated customer experience.

Content created without a strategy tends to yield disparate content with no clear theme or purpose. This sort of content confuses your audience/customers/stakeholders and undermines your credibility. It's often also bland, generic content which simply isn't good enough these days.

Too often the context and motivation of users is ignored when we design technology and ‘best practices’ from the world of design don’t always help. We’ve found in our work that user stories — the poster child of agile software development — really don’t help; job stories are much better.

When choosing technology for your organisation one must build a deep understanding of its people, objectives, pain points and processes. Interviewing a handful of stakeholders isn’t good enough. We use these seven techniques to build that understanding and ground technology projects in reality.