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Digital experience design & website development

At Suru, we are driven by a deep passion for supporting charities in their mission to create a positive impact. We firmly believe that exceptional user experiences play a pivotal role in amplifying the outreach and effectiveness of charitable organisations.

Our dedicated services are tailored to meet the unique needs of charities, helping you transform your websites, apps and digital tools into captivating, user-centric platforms that create unforgettable user experiences, making a lasting difference to your donors and beneficiaries.

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What do you get from this?

  • Captivating, user-centric platforms that resonate with your users.

  • Cross platform experiences that drive user adoption.

  • Increased beneficiary engagement.

  • New service delivery options.

Driving impact through user research

Our team ensure that people using a service can get the information they need, when they need it, in a format that’s right for them. We work to translate difficult concepts into something that’s easy for people to understand.

We work hand in hand with you, immersing ourselves in your charity's aims & objectives, beneficiaries, and donor landscape. Through meticulous user research and analysis, we forge a customised UX strategy that guarantees every interaction your audience have with your website or system is purposeful and effortlessly intuitive. Together, we'll create experiences that drive engagement and increase your impact.

Our design principles

Our team employs a range of methodologies and tools to gather valuable data and insights, ensuring we maximise the impact of your digital ecosystem.

Intuitive Website Design
Intuitive Website Design

The design of your website plays a crucial role in shaping user perceptions and interactions. Our talented designers empathise with your donors and recipients to maximise its ease of use.

We combine aesthetics with functionality, employing best practices and the latest design trends to create intuitive layouts, clear navigation, and visually appealing interfaces. The result? A website that not only looks great but also supports your users, ensuring they get to information or services as easily as possible.

Empathetic Design
Empathetic Design

We know that charities are often supporting some of the most vulnerable people in our societies. Designing websites and applications that serve these audiences takes experience and skill as well as true understanding of people’s circumstances and possible barriers.

Our team uses empathetic design principles to make sure we are designing interfaces and systems that remove barriers rather than add more.

Responsive Web Development
Responsive Web Development

In today's mobile-first world, your website must seamlessly adapt to various devices and screen sizes. Our proficient developers specialise in creating responsive websites that deliver consistent user experiences across desktops, tablets, and smartphones. Using the latest technologies and frameworks, we build fast-loading, responsive web pages that ensure your customers can engage with your brand anytime, anywhere.

User-centered Information Architecture
User-centered Information Architecture

An effective information architecture is the backbone of a user-friendly website. Our experienced team carefully structures your website's content and navigation to ensure that users can effortlessly find what they're looking for. We employ user-centred design principles, conducting card sorting exercises and usability testing to refine the information architecture and create logical, intuitive pathways for your customers. From intuitive menus to search functionalities, we optimise every element to enhance the discoverability and accessibility of your content.

Our digital experience design & development process

Our digital experience design and development process results in truly engaging digital platforms which are rooted in your organisation’s vision.


Project Discovery and Planning

During this initial phase, the focus is on understanding your organisation’s vision and goals. This involves detailed discussions with you and your stakeholders to identify specific requirements and target audiences.
Based on this information, we’ll develop a clear project scope, outlining the objectives and deliverables. A timeline is established, allocating resources effectively to ensure a smooth development process.


User Research

Understanding the end-users is vital for creating a successful digital experience. Through user interviews, surveys, and usability testing, valuable insights are gathered to learn about their preferences, needs, and pain points.


Information Architecture

Creating a well-organised structure for the digital experience is crucial for user navigation and engagement. In this phase we will map user journeys and evaluate content structures and hierarchy. Navigation paths are then carefully planned to ensure easy access to essential information and services for all audiences.


Wireframing and Prototyping

At this stage, low-fidelity wireframes are developed to provide a blueprint of the digital experience's layout and basic functionality. These wireframes serve as a foundation for the user interface (UI) design and interaction elements. Feedback from stakeholders and potential users is collected and used to refine the design further.


Visual Design

The visual design phase involves translating the client's brand identity and aesthetics into the digital experience. Designers work on the colour palette, typography, imagery, and other visual elements to create a cohesive and visually appealing interface. High-fidelity mockups are generated to showcase the final look and feel of the digital experience, ensuring alignment with your brand and that it resonates with the intended target audiences.


Website Development

The website development phase involves the actual coding and building of the digital experience. The appropriate technology stack is selected based on project requirements. Our developers create responsive and accessible website templates to ensure seamless user experiences across various devices and browsers.


Testing and Quality Assurance

Before the website goes live, thorough testing and quality assurance are essential to identify and resolve any bugs, errors, or usability issues. The digital experience is tested on different devices, browsers, and operating systems to ensure cross-device and cross-browser compatibility. Additionally, accessibility standards are verified to ensure that the digital experience is inclusive and usable by all users.

Contact Us
Whether you've got a particular project you want to discuss or simply want to learn more about our approach and how to get started, we're here to help. Get in touch with us today to discuss your goals, explore solutions together, and determine whether we're the right fit for you. 024 7531 5926
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Our Work
Client case studies

We take pride in the impact we’ve enabled our clients to deliver through our innovative solutions and collaborative efforts, many of which have blossomed into long-term partnerships.

Suru Partners
Contact us
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  • 024 7531 5926
  • Unit 19, Ensign Business Centre,
    Westwood Business Park,
    Coventry, CV4 8JA

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