Privacy Policy

Last Updated: 16 June 2026

Welcome to the Privacy Policy for Suru Partners Ltd ("we", "us", "our"). We are a digital consultancy and software development agency registered in England and Wales (Company Number: 08909723). Our registered office is located at Unit 19 Ensign Business Centre, Westwood Business Park, Westwood Way, Coventry, CV4 8JA

We are committed to protecting and respecting your privacy. This policy explains how we collect, use, and look after your personal data when you visit our website, communicate with us, or use our business services.

1. Important Information and Who We Are

Under UK data protection laws, Suru Partners Ltd acts as a Data Controller for the personal data we collect directly about our website visitors, clients, prospective clients, and suppliers.

Please note that when we provide custom software development, CRM integrations, or data migration services to our clients, we process data strictly on behalf of our clients as a Data Processor. In those instances, our client's privacy policy applies, and any requests regarding that data should be directed to them.

If you have any questions about this Privacy Policy, please contact us at:

Email: email hidden; JavaScript is required
Postal Address: Suru Partners Ltd, Unit 19 Ensign Business Centre, Westwood Business Park, Westwood Way, Coventry, CV4 8JAX

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data: Includes first name, last name, job title, and company name.
Contact Data: Includes business email address, phone numbers, and billing address.
Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform when you visit our website.
Usage Data: Information about how you use our website and services.
Marketing Data: Your preferences in receiving marketing or insights from us.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:

To Perform a Contract: Where we need to deliver consulting or development services we are about to enter into or have entered into with your business.
Legitimate Interests: Where it is necessary for our legitimate business interests (for example, to conduct B2B marketing, manage our relationship with you, or improve our website functionality), provided your fundamental rights do not override those interests.
Legal Compliance: Where we need to comply with a legal or regulatory obligation in the UK (such as tax and accounting laws).

4. How Long We Keep Your Data

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By UK law, we must keep basic information about our clients and financial transactions for 7 years after they cease being clients for tax purposes.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, contractors, and partners who have a business need to know.

6. Your Legal Rights

Under UK data protection laws, you have rights in relation to your personal data, including the right to request access, correction, erasure, restriction, or transfer of your data, or to object to its processing.

If you wish to exercise any of these rights, or if you wish to opt-out of our B2B marketing communications, please contact us at email hidden; JavaScript is required.

7. How to Make a Data Complaint (DUAA 2025 Procedure)

If you have a complaint regarding how Suru Partners Ltd handles your personal data, we ask that you submit it directly to us so that we can investigate and resolve the matter swiftly.

How to submit a complaint: Please email your complaint to email hidden; JavaScript is required.
Our Timeline: In accordance with the Data (Use and Access) Act 2025, we will formally acknowledge receipt of your complaint within 30 days of receiving it.
Investigation and Outcome: We will investigate your complaint thoroughly and without undue delay. We will keep you updated on our progress and notify you directly of the final outcome and any remedial actions taken.
Escalation: You retain the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, under UK law, you are expected to attempt to resolve your complaint through our internal process before escalating it to the ICO.