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Music in Hospitals & Care

Hitting the Right Note: Implementing a CRM and Bespoke App to Streamline Operations and Increase Music Delivery in Healthcare

Client Music in Hospitals & Care
Service areas Roadmapping
Charity CRM software
Consulting & digital transformation

The Challenge

Music in Hospitals & Care (MiHC) is a charity that brings the joy and therapeutic benefits of live music to people in healthcare settings across the UK. Before working with us, MiHC faced challenges with data management and operational efficiency. They were using three different software systems for different regional teams, leading to data duplication, inconsistency, and difficulty in maintaining a single source of truth. This situation resulted in staff spending excessive time on administrative tasks, including data entry and spreadsheet wrangling, rather than focusing on their core mission of delivering music.

Why Suru Partners?

MiHC chose us due to their expertise in the non-profit sector and their ability to tailor solutions to charities' specific needs. Our track record in addressing similar challenges and their understanding of MiHC's mission resonated with the charity. We helped MiHC reconsider and recognise their existing processes, mapping out their workflows and identifying areas for improvement. This collaborative approach ensured that the solution would be aligned with MiHC's goals and constraints.

The solution

We worked closely with MiHC to develop a comprehensive solution that addressed their challenges and supported their mission by combining great charity focussed off-the-shelf software combined with tailored bespoke applications to meet specialised needs. The solution included:

Step
01

Process Redesign

We engaged in discussions with MiHC staff to understand their existing processes and identify areas for improvement. They helped MiHC redesign their processes for music delivery, fundraising, and grant management, ensuring efficiency and alignment with best practices.

Step
02

Beacon CRM Implementation

We implemented the Beacon CRM system, providing MiHC with a single source of truth for their data. This centralised system streamlined data management, improved data quality, and facilitated better reporting and analysis.

Step
03

Musician & Location Matching App

To further optimise music delivery, we developed a musician and location matching app that enabled MiHC to quickly and easily find musicians located near their delivery venues. This innovation saved time and improved the efficiency of scheduling and coordinating music performances.

Step
04

Fundraising and Grant Management

The solution included tools to streamline grant application management, track fundraising progress, conduct registration for events like the London Marathon, and manage donor information. This facilitated more effective fundraising efforts and improved reporting on the success of grant applications.

Outcome

The implementation of our solution resulted in significant improvements for MiHC, including:

Increased Efficiency
Increased Efficiency

MiHC reduced the time spent on reporting, data entry, and analysis, allowing staff to focus more on music delivery and engagement with supporters.

Improved Data Quality
Improved Data Quality

The Beacon CRM system provided a single source of truth, ensuring data consistency and accuracy. This improved decision-making and strategic planning.

Enhanced Music Delivery
Enhanced Music Delivery

The musician location app streamlined the process of finding and scheduling musicians, leading to more efficient music delivery and increased reach.

Deeper Engagement with Supporters
Deeper Engagement with Supporters

The solution facilitated more effective segmentation of supporters and improved donor management, enabling MiHC to cultivate stronger relationships with their donors.

Our Impact

Our solution has had a lasting impact on MiHC's ability to fulfil its mission. By streamlining operations, improving data management, and enhancing music delivery, MiHC has been able to:

  • Increase the reach and impact of their music programs.

  • Improve the quality of their services.

  • Strengthen their relationships with supporters.

  • Enhance their reputation as a leader in music therapy and healthcare.

The collaboration with Suru Partners has enabled MiHC to achieve a significant transformation, ensuring that they can continue to bring the joy of live music to those who need it most.

Contact Us
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