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Al Massira

Streamlining Operations and Enhancing Reliability for Al Massira

Client Al Massira
Service areas Apps & Digital Service
Cloud Integrations

What was the problem?

Al Massira was operating with an outdated and unreliable version of CiviCRM, hosted on an outdated version of WordPress. This incompatibility made updates unfeasible as they could disrupt the operation of the CRM or WordPress, thereby risking the integrity and accessibility of critical data regarding stakeholders, training events, and member resources.

Why Suru?

Al Massira chose Suru Partners because of our comprehensive understanding of their organisation's structure, work, priorities, and technology ecosystem. Our ability to identify risks and opportunities, alongside our meticulous planning and assignment of responsibilities, positioned us as the ideal partner to enhance their technological capabilities.

What was the solution?

Suru proposed and initiated the consolidation of Al Massira's disparate data stores into Beacon CRM. This included integrating Mailchimp and redesigning data processes to support events, registration, and trainer management. Our responsibilities extended from CRM configuration and data import to training Al Massira’s staff and producing necessary documentation.

What was the outcome?

The integration of Beacon and Mailchimp provided a robust platform supporting diverse functions such as event registration, email communications, and training management. This transformation not only streamlined operations but also ensured greater reliability and hygienic data. Moreover, the detailed training and tailored documentation prepared Al Massira’s team to effectively utilise the new system, setting a strong foundation for ongoing success.

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